Cialdini raamat
the jurors had to express their opinions with a visible show of hands rather than by
secret ballot. Once jurors had stated their initial views publicly, they were reluctant
to allow themselves to change publicly. Should you ever find yourself as the foreper-
son of a jury under these conditions, you could reduce the risk of a hung jury by
choosing a secret rather than public balloting technique (Kerr 8{ MacCoun, 1985).
The Deutsch and Gerard finding that we are truest to our decisions if we have
bound ourselves to them publicly can be put to good use. Consider the organiza-
tions dedicated to helping people rid themselves of bad habits. Many weight-
reduction clinics, for instance, understand that often a person's private decision to
lose weight will be too weak to withstand the blandishments of bakery windows,
wafting cooking scents, and late-night Sara Lee commercials
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