Cialdini raamat
without thinking about them.
-Alfred North Whitehead
_ Chapter 1 WEAPONS OF INFLUENCE
I GOT A PHONE CALL ONE DAY FROM A FRIEND WHO HAD
recently opened an Indian jewelry store in Arizona. She was giddy with a curious
piece of news. Something fascinating had just happened, and she thought that, as
a psychologist, I might be able to explain it to her. The story involved a certain al-
lotment of turquoise jewelry she had been having trouble selling. It was the peak
of the tourist season, the store was unusually full of customers, the turquoise pieces
were of good quality for the prices she was asking; yet they had not sold. My friend
had attempted a couple of standard sales tricks to get them moving. She tried call-
ing attention to them by shifting their location to a more central display area; no
luck
annaabi.ee 
