Cialdini raamat
while the other maintained that the experiment should go on. These conflicting in-
structions reliably produced what may have been the project's only humor: In tragi-
comic befuddlement and with eyes darting from one researcher to another,
subjects would beseech the pair to agree on a single command to follow, "Wait,
wait. Which is it going to be? One says stop, one says go.... Which is it!?" When
the researchers remained at loggerheads, the subjects tried frantically to determine
who was the bigger boss. Failing this route to obedience with the authority, every
subject finally followed his better instincts and ended the shocks. As in the other
experimental variations, such a result would hardly be expected had the subjects'
motivations involved some form of sadism or neurotic aggressiveness. l
To Milgram's mind, evidence of a chilling phenomenon emerges repeatedly
from his accumulated data