Cialdini raamat
In my country, Ecuador, you can hire a person or groups of people (consist-
ing traditionally of women) to come to the funeral of a family member or
friend. The job of these people is to cry while the dead person is being buried,
making, for sure, more people start to cry. This job was quite popular a few
years ago, and the well known people that worked in this job received the
name of "lloronas," which means criers.
Author's note: We can see how, at different times and in different cultures. it has been possible to
profit from manufactured social proof-even when that proof has been plainly manufactured.
This possibility has now advanced into the digital age through the computer-generated voices
employed by many modem merchandisers. One study showed that people who listened to five
positive hook reviews from real Amazon