Cialdini raamat
If, after waiting in line outside a
nightclub, we discover from the amount of available space that the wait was de-
signed to impress passersby with false evidence of the club's popularity, we should
leave immediately and announce our reason to those still in line. In short, we
should be willing to use boycott, threat, confrontation, censure, tirade, nearly any-
thing, to retaliate.
I don't consider myself pugnacious by nature, but I actively advocate such bel-
ligerent actions because in a way I am at war with the exploiters. We all are. It is im-
portant to recognize, however, that their motive for profit is not the cause for
hostilities; that motive, after all, is something we each share to an extent. The real
treachery, and what we cannot tolerate, is any attempt to make their profit in a way
that threatens the reliability of our shortcuts. The blitz of modern daily life de-
mands that we have faithful shortcuts, sound rules of thumb in order to handle it