STEP Analysis
one of the world's most competitive.
The Swiss economy is not built on mass production, but on high-quality work and well-
trained workers. The important areas for Swiss exports are micro-technology, high
technology, biotechnology, the pharmaceuticals industry and banking and insurance know-
how.
Swiss products can command high prices in world markets because consumers are ready to
pay for high quality. But with such a strategy, Swiss companies cannot sit back on their
laurels. There has to be a strong emphasis on research and development. In Switzerland, a
higher percentage of people work in research and development than in other industrialized
countries.
Political Factors:
Government type: formally a confederation but similar in structure to a federal republic.
Political conditions: Switzerland has a stable government. Most voters support the
government in its philosophy of armed neutrality underlying its foreign and defense policies.
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