THE PSYCHOLOGY OF COMMUNICATION
=T_?A4B@H5?MS`MFGW
! I*#+#J $*/$1+,3'-$ '#//$%+2(#$ )1+"$ )1#$ +'9&/)L/-"&"-9/$I01#-J $+"3$
I53)5#E:J $61&<#%#,7$ *K$*)$ <#,#$ .,#0*/#7$ *)$<&('3$"&)$+00(,+)#'-$ 9+.$&"$)&$
)1#$*9.&,)+")$ 8()$*9.,#0*/#$3&9+*"$&K$0(')(,+'$/)(3*#/;G$$H1#$+3%+")+2#$*/$
)1+)$*)$.,&%*3#/$+$,*01$+"+'&2-$<*)1$)1#$2#"#G$P#$0+"$.'+2*+,*^#$)1#$.,#0*/#$
!""",45#6565#6565#78#9:7;5#9<=#>5::?##@45<#ABBA:5=C#D6565D#ABE#FGC#H22C#222#
47E8#98#BIIB85=#EB#9#65J5#!3C#"22C#222#KBJ#7E8#9<L58EBJ#DA5<5D?
!"##$%&'%(%)*#+#,-.#(./.(#01%/.######################"23
!"#$%"$&'()'#"*%+&'*(',&-.+/0&'*1&'2"$%&',(3"/#'()'.%!*%+&4''5&'."#'.1&.6'
1(7' $&',(&-'/*'"#,'-&&'1(7' 3&3&'3"8',('/*4'91&'3&3&:"-:$&'3&*":
;1(+';&+3/*-'%-'*(' !/-*' *1&';(7&+)%!' *1&(+8'()'&2(!%*/(#' /#'(%+',/)!.%!*'
;+(<&.*'()'%#,&+-*"#,/#$'-(./"!';1(3"4''
F
! 91&' "#"!($8'0&*7&'*1&'$&'"#,'*1&'3&3&'/-'0"-&,' (#'*1&' "+$%:
3*' *1"*' *1&8' '"+&' 0(*1'+&;!/