"kasarda" - 1 õppematerjal

Cialdini raamat

For instance, a masterful analysis by aviation safety researchers has un- covered an explanation for the misguided decisions of many pilots who crashed while attempting to land planes after weather conditions had become dangerous: The pilots hadn't focused sufficiently on the mounting physical evidence for abort- ing a landing. Instead, they had focused too much on the mounting social evidence for attempting one-the fact that each in a line of prior aircraft had landed safely (Facci &: Kasarda, 2004). Certainly, a flier following a line of others would be wise to glance occasion- ally at the instrument panel and out the window. In the same way, we need to look up and around periodically whenever we are locked into the evidence of the crowd. Without this simple safeguard against misguided social proof, our outcomes might well run parallel to those of the unfortunate pilots and the Singapore bank: crash.