Cialdini raamat
staged negligence trial-a defendant who was better looking than his victim was
assessed an average amount of $5,623; but when the victim was the more attractive
of the two, the average compensation was $10,051. What's more, both male and fe-
male jurors exhibited the attractiveness-based favoritism (Kulka 8{ Kessler, 1978).
Other experiments have demonstrated that attractive people are more likely to
obtain help when in need (Benson, Karabenic, 8{ Lerner, 1976) and are more persua-
sive in changing the opinions of an audience (Chaiken, 1979). Here, too, both sexes
respond in the same way. In the Benson et al. study on helping, for instance, the
better-looking men and women received aid more often, even from members of
their own sex. A major exception to this rule might be expected to occur, of course, if
the attractive person is viewed as a direct competitor, especially a romantic rival.
annaabi.ee 
