Cialdini raamat
though sometimes the negative effects are more serious (Denizet-Lewis, 2005).
What is interesting is how closely the particular features of Hell Week tasks
match those of tribal initiation rites. Recall that anthropologists identified six major
trials to be endured by a Thonga initiate during his stay in the "yard of mysteries."
A scan of newspaper reports shows that each trial also has its place in the hazing
rituals of Greek-letter societies:
• Beatings. Fourteen-year-old Michael Kalogris spent three weeks in a Long Is-
land hospital recovering from internal injuries suffered during a Hell Night ini-
tiation ceremony of his high-school fraternity, Omega Gamma Delta. He had
been administered the "atomic bomb" by his prospective brothers, who told
him to hold his hands over his head and keep them there while they gathered
around to slam fists into his stomach and back simultaneously and repeatedly.
• Exposure to cold