Cialdini raamat
itself (Frenzen 8{ Davis, 1990). The results have been remarkable. It was recently
estimated that Tupperware sales now exceed 2.5 million dollars a day! Indeed,
Tupperware's success has spread around the world to societies in Europe, Latin
America, and Asia, where one's place in a network of friends and family is more
socially significant than in the United States (Markus 8{ Kitayama, 1991; Smith,
Bond, 8{ Kagitcibasi, 2006). As a result, now less than a quarter of Tupperware
sales take place in North America.
LIKING
What is interesting is that the customers appear to be fully aware of the liking
and friendship pressures embodied in the Tupperware party. Some don't seem to
mind; others do, but don't seem to know how to avoid these pressures. One woman
annaabi.ee 
