"jonestowner" - 1 õppematerjal

Cialdini raamat

those individuals must have been potent. If the suicides of similar others in news stories can influence total strangers to kill themselves, imagine how enormously more compelling such an act would be when performed without hesitation by one's neighbors in a place like Jonestown. The second source of social evidence came from the reactions of the crowd itself. Given the conditions, I suspect that what oc- curred was a large-scale instance of the pluralistic ignorance phenomenon. Each Jonestowner looked to the actions of surrounding individuals to assess the situa- tion and-finding calmness because everyone else, too, was surreptitiously assess-  DEFENSE _ _ ing rather than reacting-"learned" that patient turntaking was the correct behav- ior. Such misinterpreted, but nonetheless convincing, social evidence would be ex- pected to result precisely in the ghastly composure of the assemblage that waited