Cialdini raamat
which they rested. For those huddled in the Keech living room, that growing pos-
sibility must have seemed hideous.
The group members had gone too far, given up too much for their beliefs to
see them destroyed; the shame, the economic cost, the mockery would be too great
to bear. The overarching need of the cultists to cling to those beliefs seeps
poignantly from their own words. From a young woman with a 3-year-old child:
I have to believe the jlood is coming on the twenty-first because I've spent all my
monEY. I quit my job, I quit computer school. ... I have to believe. (p. 168)
From Dr. Armstrong to one of the researchers four hours after the failure of the
saucermen to arrive:
I've had to go a long way. I've given up just about everything. I've cut every tie. I've
burned every bridge. I've turned my back on the world. I can't afford to doubt. I
have to believe. And there isn't any other truth. (p. 168)
annaabi.ee 
