Marketing
External marketing environment is
divided into 4 different groups; socio-cultural, economic, technological and political factors.
Internal marketing evironment is divided into 6 different groups; which are customers,
competitors, suppliers, distributors, employees and stakeholders. Also this assignment is
provided with the SWOT analysis, where strengths, weaknesses, opportunities and threats are
examined.
Mini
Mini was at first manufactured by the Austin Motor Company Ltd. In 1957 Alec Issigonis was
commissioned to develop a new type of small car. At the same year were the first sketches of
Mini made and after that the Mini model is been created from wood and also the most
important mechanical parts for Mini has been developed. Four years later the Mini hits the
streets. In 1965 the first Mini with an automatic transmission enters the market and in 1969
Mini gets itself an own badge. In 1971 Mini was the best-selling British car in the world. 1994
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