Cialdini raamat
during the whole three months. Meals are often made nauseating by the half-
digested grassfrom the stomach of an antelope, which is poured over hisfood.lfhe
is caught breaking any important rule governing the ceremony, he is severely pun-
ished. For example, in one of these punishments, sticks are placed between thefin-
gers of the offender, then a strong man closes his hand around that of the novice,
practically crushing hisfingers. He isfrightened into submission by being told that
in former times boys who had tried to escape or who had revealed the secrets to
women or to the uninitiated were hanged and their bodies burned to ashes. (p. 360)
On the face of it, these rites seem extraordinary and bizarre. Yet, at the same
time, they are remarkably similar in principle and even in detail to the common
initiation ceremonies of school fraternities. During the traditional "Hell Week"