"informercials" - 1 õppematerjal

All Marketers are liars

" Stopping short of endorsing marketing methods which might kill people, Godin says that marketers should "give people what they want." The book is telling a story about why marketers must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their worldview. HIGHLIGHTS Before marketing, before shopping carts and long before informercials, people started telling themselves stories. Stories make it easier to understand the world. Stories are the only way to spread an idea. Marketers didn´t invent storytelling. They just perfected it. We tell ourselves stories, because we´re superstitious. Stories are shortcuts we use because we ´re too overwhelmed by data to discover all the details. We tell stories about products, services, friends, job seekers and sometimes even the weather. We tell ourselves stories that