Keelefilosoofia raamat
convenience and the couple were lying their heads off when they spoke their
vows, the wedding was defective; it is a regulative rule of marriage that the
couple love each other and sincerely intend to remain married. Promising
is a closely related example: If I utter (1) insincerely, having no intention of
paying you your money, it is an infelicitous promise. For that matter, if I
shout (1) to you across a crowded room, and you cannot hear me, that is an
infelicity of a different sort.
There are borderline cases as between strongly constitutive and regulative
rules. What if I utter (4), but in a flauntedly unrepentant, jeering, sneering
tone? Is that a grievously infelicitous apology, or no apology at all?
Austin (1962) was greatly concerned to emphasize the multifariousness
of infelicity. An utterance can go wrong in any one of any number of quite
different ways. It can be an ill-advised move in a game, as when one utters (6)
annaabi.ee 
