Cialdini raamat
drop the price to $250. The man was thrilled. Now, rather than finding the $'50
sales price offensive, he was overjoyed-and grateful-to have it.
Authors note: Notice that, as in the case of the turquoise jewelry buyers, it was someone who
wanted to be assured of good merchandise who disdained the low-priced item. I'm confident
that besides the "expensive = good" rule, there's a flip side, "inexgensive _ bad" rule that applies
to our thinking as well. After all, in English, the word cheap doesn't just mean inexpensive; it has
come to mean inferior, too. A Japanese proverb makes this point eloquently: "There's nothing
mo~ apensive thm that which comes for free."
become a trigger feature for quality, and a dramatic increase in price alone had led
to a dramatic increase in sales among the quality-hungry buyers. l
Betting the Shortcut Odds
annaabi.ee 
