Cialdini raamat
child is no longer merely lacking a never-possessed right but is losing an estab-
lished one. As we have seen in the case of political freedoms and (especially perti-
nent to the present discussion) chocolate chip cookies, people see a thing as more
desirable when it recently has become less available than when it has been scarce
all along. We should not be surprised, then, that research shows that parents who
enforce and discipline inconsistently produce generally rebellious children (Lytton,
1979; O'Leary, 1995)·6
Competition for Scarce Resources: Foolish Fury
Let's look back to the cookie study for another insight into the way we react to
scarcity. We've already seen from the results of that study that scarce cookies were
rated higher than abundant cookies and that newly scarce cookies were rated
'To avoid this problem, parents needn't be severe or unduly rigid rulekeepers. For example, a child