Cialdini raamat
gard that evidence. From this perspective, the judge may be viewed as a censor,
though the form of the censorship is odd. The presentation of the information to
the jury is not banned-too late for that-it's the jury's use of the information that
is banned. How effective are such instructions from a judge? Is it possible that, for
jury members who feel it is their right to consider all the available information, de-
clarations of inadmissibility may actually cause psychological reactance, leading the
jurors to use the evidence to a greater extent? Often, this is precisely what happens
(Lieberman 8{ Arndt, 2000).
The realization that we value limited information allows us to apply the
scarcity principle to realms beyond material commodities. The principle works
for messages, communications, and knowledge, too. Taking this perspective, we