Cialdini raamat
Suicide - - - - - - - 0+---.--,----'----'---'---'-----"----'---'---"-
Rate)
- 100
-200
1 Month Month 1 Month 2 Months 3 Months
Before of Story After After After
(Based on 35 Suicide Stories 1947-68)
Figure 4.1 Fluctuation in Number of Suicides before, during, and
after Month of Suicide Story
This evidence raises an importanl ethical issue. The suicides that follow these
stories are excess deaths. After the initial spurt, the suicide rates do not drop
below traditional levels but only return to those levels. Statistics like these might
well give pause to newspaper editors inclined to sensationalize suicide
accounts, as those accounts are likely to lead to the deaths of scores of
people. More recent data indicate that in addition to newspaper editors,