Cialdini raamat
Let me out." Once again
the results were the same; 65 percent of the subjects carried out their duties faith-
fully through to the maximum shock.
Finally, the explanation that Milgram's subjects were a twisted, sadistic bunch
not at all representative of average citizens has proven unsatisfactory as well. The
The Milgram Study
The picture shows the
Learner (victim) being
strapped into a chair and
fitted with electrodes by the
lab-coated experimenter and
the true subject.
....f..iliil:• • Chapter 6 AUTHORITY
people who answered Milgram's newspaper ad to participate in his "memory" ex-
periment represented a standard cross section of ages, occupations, and educa-
tionallevels within our society. What's more, later on, a battery of personality scales
showed these people to be quite normal psychologically, with not a hint of psy-
chosis as a group. They were, in fact, just like you and me; or, as Milgram likes to
annaabi.ee 
