Cialdini raamat
When asked after a lecture if he
meant to imply that a hated academic rival was always wrong, Faraday glowered at
the questioner and replied, "He's not that consistent."
Certainly, then, good personal consistency is highly valued in our culture-and
well it should be. Most of the time we will be better off if our approach to things is
well laced with consistency. Without it our lives would be difficult, erratic, and dis-
jointed (Sheldon, Ryan, Rawsthorne, 8{ Ilardi, 1997).
_ Chapter 3 COMMITMENT AND CONSISTENCY
The Quick Fix
Since it is so typically in our best interests to be consistent, we fall into the habit of
being automatically consistent even in situations where it is not the sensible way
to be. When it occurs unthinkingly, consistency can be disastrous. Nonetheless,
even blind consistency has its attractions.
First, like most other forms of automatic responding, it offers a shortcut
annaabi.ee 
