Cialdini raamat
to recruit new members into the program. The men claimed that the program of-
fered a unique brand of meditation (TM) which would allow us to achieve all man-
ner of desirable things, ranging from simple inner peace to more spectacular
abilities-to fly and pass through walls-at the program's advanced (and more ex-
pensive) stages (see Figure 301).
WHIRRING ALONG IIIW
••*iiI._
I had decided to attend the meeting to observe the kind of compliance tactics
used in recruitment lectures of this sort and had brought along an interested
friend, a university professor whose areas of specialization were statistics and sym-
bolic logic. As the meeting progressed and the lecturers explained the theory be-
hind TM, I noticed my logician friend becoming increasingly restless