Cialdini raamat
"Sure," the customers seemed to say, "You know what's good here, and you're obvi-
ously on our side. Tell us what to get." Looking pleased, Vincent, who did know his
SUMMARY IIm.II
READER'S REPORT 6.3
From a Former CEO of a Fortune 500 Company
na business school class I developed for aspiring CEOs, I teach the practice of
Iacknowledging failure as a way to advance one's career. One of my former
students has taken the lesson to heart by making his role in a dot-com com-
pany failure a prominent part of his resume-detailing on paper what he
learned from the experience. Before, he tried to bury the failure, which gener-
ated no real career success. Since, he has been selected for multiple prestigious
positions.
annaabi.ee 
