Cialdini raamat
That's when she called me. I thought I knew what had happened but told her
that, if I were to explain things properly, she would have to listen to a story of mine.
Actually, it isn't my story; it's about mother turkeys, and it belongs to the relatively
new science of ethology-the study of animals in their natural settings. Turkey
mothers are good mothers-loving, watchful, and protective. They spend much of
their time tending, warming, cleaning, and huddling their young beneath them;
but there is something odd about their method. Virtually all of this mothering is
triggered by one thing: the "cheep-cheep" sound of young turkey chicks. Other
identifying features of the chicks, such as their smell, touch, or appearance, seem
to play minor roles in the mothering process. If a chick makes the cheep-cheep
noise, its mother will care for it; if not, the mother will ignore or sometimes kill it.
annaabi.ee 
