"homeown" - 1 õppematerjal

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turn to their previous energy-use levels; instead, they increased their savings to a 15.5 percent level for the rest of the winter. Although we can never be completely sure of such things, one explanation for their persistent behavior presents itself immediately. These people had been low- balled into a conservation commitment through a promise of newspaper publicity. Once made, that commitment started generating its own support: The homeown- ers began acquiring new energy habits, began feeling good about their public- spirited efforts, began convincing themselves of the vital need to reduce American dependence on foreign fuel, began appreciating the monetary savings in their util- ity bills, began feeling proud of their capacity for self-denial, and most important, began viewing themselves as conservation-minded. With all these new reasons present to justify the commitment to use less energy, it is no wonder that the com-