Cialdini raamat
beetle. By using a variety of triggers involving smell and touch, the rove beetles get two species of
ants to protect, groom, and feed them as larvae and to harbor them for the winter as adults. Re-
sponding mechanically to the beetles' trick trigger features, the ants treat the beetles as though they
were fellow ants. Inside the ant nests, the beetles respond to their hosts' hospitality by eating ant eggs
and young; yet they are never harmed (Holldobler, 1971).
_ Chapter 1 WEAPONS OF INFLUENCE
found a suit he liked and asked for the price, Sid would call to his brother, the head
tailor, at the back of the room, "Harry, how much for this suit?" Looking up from
his work-and greatly exaggerating the suit's true price-Harry would call back,
"For that beautiful, all wool suit, forty-two dollars." Pretending not to have heard
and cupping his hand to his ear, Sid would ask again. Once more Harry would
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