Cialdini raamat
Damned If You Do, Damned If You Don't 42
Here's My Blood, and Do Call Again 43
The Sweet, Secret Side Effects 44
Responsibility 44" Satisfaction 45
Defense 45
Rejecting the Rule 45
Smoking Out the Enemy 47
Summary 49
Study Questions 50
CHAPTER 3 Commitment and Consistency: Hobgoblins of the Mind 51
Whirring Along 53
The Quick Fix 54
The Foolish Fortress 54
Seek and Hide 56
_CONTENTS
Commitment Is the Key 59
Hearts and Minds 66
The Magic Act 67
The Public Eye 71" The Effort Extra 73
The Inner Choice 79
Growing Legs to Stand On 83
Standing Up for the Public Good 86
Defense 89
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