dissected by numerous rivers, creeks and waterfalls, including the famous Kaieteur Falls. The country enjoys a diverse, multicultural society, high floral and faunal biodiversity, prize-winning rum, and Demerara sugar. Guyana is a major breeding area for sea turtles and other wildlife. The local climate is tropical and generally hot and humid. The major religions in Guyana are Christianity, Hinduism, Islam and other minor different faiths. Most Guyanese Christians are Protestants and include a mix of all races. Hinduism is dominated by the Indians who came to the country in the early 1800s, while Islam varies between Afro-Guyanese and Indian-Guyanese. When the first Europeans arrived in the area around 1500, Guyana was inhabited by the Arawak and Carib tribes of American Indians. Although Guyana was first sighted by Christopher Columbus during his third voyage in 1498. In 1831 the three separate colonies became a single
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they found themselves in a place they knew nothing about. South America, and the rain forests of Guyana, especially, were unlike anything they had experienced in San Francisco. The environment-both physical and social-into which they were dropped must have seemed dreadfully uncertain. Ah, uncertainty-the right-hand man of the principle of social proof. We have already seen that when people are uncertain, they look to the actions of others to guide their own actions. In the alien, Guyanese environment, then, Temple mem- bers were very ready to follow the lead of others. As we have also seen, it is others of a special kind whose behavior will be most unquestioningly followed: similar 4 SOCIAL PROOF Bodies lay in orderly rows at Jonestown, displaying