Cialdini raamat
Whenever
this is the case with a weapon of influence, we can be assured that the principle in-
volved has notable power in directing human action. With the scarcity principle,
that power comes from two major sources. The first is familiar. Like the other
weapons of influence, the scarcity principle trades on our weakness for shortcuts.
~ Chapter 7 SCARCITY
Swindled
By Peter Kerr
New York Times
NEW YORK-Daniel Gulban doesn't remember how protection and securities, said the companies often
his life savings disappeared. operate in three stages. First, Mihaly said, comes
He remembers the smooth voice of a sales- the "opening call," in which a salesman identi-
man on the telephone. He remembers dreaming of a fies himself as representing a company with an
fortune in oil and silver futures
annaabi.ee 
