Cialdini raamat
imenter] if I could get myself a Coke, and he said it was OK, so I bought one for
you, too." In other cases, Joe did not provide the subject with a favor; he simply re-
turned from the two-minute break empty-handed. In all other respects, however,
Joe behaved identically.
Later on, after the paintings had all been rated and the experimenter had mo-
mentarily left the room, Joe asked the subject to do him a favor. He indicated that
CATHY: © 1993 Cathy Guisewite. Reprinted with permission of UNIVERSAL PRESS
SYNDICATE. All rights reserved.
HOW THE RULE WORKS
he was selling raffle tickets for a new car and that if he sold the most tickets, he
would win a $50 prize. Joe's request was for the subject to buy some raffle tickets at
25 cents apiece: "Any would help, the more the better." The major finding of the
study concerns the number of tickets subjects purchased from Joe under the two
conditions
annaabi.ee 
