Cialdini raamat
" A study of Asian, Hispanic, African Ameri-
can, and White children confirmed the need to worry. The more fast food promotions a family expe-
rienced, the more fast food they consumed. But, this wasn't the case because the ads changed parents'
attitudes toward fast food. Instead, in keeping with the mechanism of social proof, it was because par-
ents' perceived fast food consumption as more normal in their communities (Grier et aI., 2007).
THE PRINCIPLE OF SOCIAL PROOF _ _
Looking for Higher
(and Higher) Meaning
The draw of the crowd is
devilishly strong.
The story is an old one, requiring an examination of ancient data, for the past
is dotted with millennial religious movements. Various sects and cults have proph-
esied that on a particular date there would arrive a period of redemption and great
happiness for those who believed in the group's teachings
annaabi.ee 
