Cialdini raamat
A student in one of my classes ex-
pressed it quite plainly in a paper she wrote: "After learning the hard way, I no
longer let a guy I meet in a club buy me a drink because I don't want either of us
to feel that I am obligated sexually." Research suggests that there is a basis for her
concern. If, instead of paying for them herself, a woman allows a man to buy her
drinks, she is immediately judged (by both men and women) as more sexually avail-
able to him (George, Gournic, 8{ McAfee, 1988).
The rule for reciprocity applies to most relationships; however, in its purest
form reciprocity is unnecessary and undesirable in certain long-term relationships
such as families or established friendships. In these "communal" relationships
2Interestingly enough, a cross-cultural study has shown that those who break the reciprocity rule in
the reverse direction-by giving without allowing the recipient an opportunity to repay-are also dis-
annaabi.ee 
