Cialdini raamat
route left to her. In her prayers at our Thanksgiving dinner table, she asked the
lord to compensate the woman from heaven.
Authors note: Besides showing that unsolicited assistance can engage the reciprocity rule, this
account points up something else worth knowing about tbe obligations tbat accompany tbe rule.
They are not limited to tbe individuals initially involved in giviog and receiving aid. They apply,
as well, to members of tbe groups to which tbe individuals belong. Not only was tbe family of
tbe college student made to feel indebted by tbe help he received, new research indicates tbat-
had tbey been able-tbey could have retired tbe debt by helping a member of tbe nurse's family
(Goldstein et aI., 2007~
HOW THE RULE WORKS _
annaabi.ee 
