Cialdini raamat
READER'S REPORT 6.1
From a Texas-Based University Professor
grew up in an Italian ghetto in Warren, Pennsylvania. I occasionally return
Ihome to visit family and the like. As in most places these days, most of the
small Italian specialty stores are gone, having been replaced by larger super-
markets. My mother sent me supermarket shopping during a visit for a load of
canned tomatoes, and I noticed that nearly all the cans of Furmano Italian
diced tomatoes were sold out. Searching a bit on the shelf immediately be-
neath the almost empty shelf, I found a full shelf Qoaded, even!) of Furman
brand diced tomatoes. Looking closely at the labels, I realized that Furmano is
Furman. The company had just added an "0" to its name when distributing
some of its products. I guess it must be because, when selling Italian-style