Cialdini raamat
So, you're telling me that the toy companies
doubled their profits on me for the past two years, and I never even knew it; and
now that I do, I'm still trapped-by my own words. So, what you're really telling me
is, 'Strike three.' " He nodded, "And you're out."
In the years since, I have observed a variety of parental toy-buying sprees sim-
ilar to the one I experienced during that particular holiday season-for Beanie Ba-
bies, Tickle Me Elmo dolls, Furbies, Xboxes, Wii consoles etc. But, historically, the
one that best fits the pattern is that of the Cabbage Patch Kids, $25 dolls that were
promoted heavily during mid-1980s Christmas seasons but were woefully under-
supplied to stores. Some of the consequences were a government false advertising
charge against the Kids' maker for continuing to advertise dolls that were not avail-
able; frenzied groups of adults battling at toy outlets or paying up to $700 apiece at