"frailest" - 1 õppematerjal

Cialdini raamat

First, they wanted to find out whether such cases were isolated incidents or representa- tive of a widespread phenomenon. Second, they wanted to examine the problem in the context of a serious treatment error: the gross over-prescription of an unau- thorized drug to a hospital patient. Finally, they wanted to see what would happen if they physically removed the authority figure from the situation and substituted an unfamiliar voice on the phone, offering only the frailest evidence of authority- the claimed title "doctor."  CONNOTATION NOT CONTENT WI:, • One of the researchers made an identical phone call to 22 separate nurses' sta- tions on various surgical, medical, pediatric, and psychiatric wards. He identified himself as a hospital physician and directed the answering nurse to give 20 mil- ligrams of a drug (Astrogen) to a specific ward patient. There were four excellent