Cialdini raamat
us here. One is specific to the association between size and status: The connection of
those two features can be profitably employed by individuals who are able to fake the
first to gain the appearance of the second. This possibility is precisely why con artists,
even those of average or slightly above average height, commonly wear lifts in their
shoes. The other lesson is more general: The outward signs of power and authority
frequently may be counterfeited with the flimsiest of materials. Let's return to the
realm of titles for an example-an example that involves what, in several ways, is the
scariest experiment I know. A group of researchers, composed of doctors and nurses
with connections to three midwestern hospitals, became increasingly concerned
with the extent of mechanical obedience to doctors' orders on the part of nurses. It
seemed to the researchers that even highly trained and skilled nurses were not using