Cialdini raamat
tomer leave the premises, the deal is off. One large child-portrait photography
company urges parents to buy as many poses and copies as they can afford because
"stocking limitations force us to burn the unsold pictures of your children within
24 hours." A door-to-door magazine solicitor might say that salespeople are in the
customer's area for just a day; after that, they, and the customer's chance to buy
their magazine package, will be long gone. A home vacuum cleaner operation I in-
filtrated instructed its sales trainees to claim that, "I have so many other people to
see that I have the time to visit a family only once. It's company policy that even if
you decide later that you want this machine, I can't come back and sell it to you."
This, of course, is nonsense; the company and its representatives are in the busi-
ness of making sales, and any customer who called for another visit would be ac-
commodated gladly. As the company sales manager impressed on his trainees, the
annaabi.ee 
