"exertions" - 1 õppematerjal

Cialdini raamat

Additional research showed the same results when coeds were required to endure pain rather than embarrassment to get into a group (Gerard 8( Mathewson, 1966). The more electric shock a woman received as part of the initiation ceremony, the more she later persuaded herself that her new group and its activities were inter- esting, intelligent, and desirable. N ow the harassments, the exertions, even the beatings of initiation rituals begin to make sense. The Thonga tribesman with tears in his eyes, watching his 10- year-old son tremble through a night on the cold ground of the "yard of myster- ies," the college sophomore punctuating his Hell Night paddling of his fraternity "little brother" with bursts of nervous laughter, these are not acts of sadism. They are acts of group survival. They function, oddly enough, to spur future society