Cialdini raamat
Zanna. In addition, the first draft was read by a few family members and friends-
Richard and Gloria Cialdini, Bobette Gorden, and Ted Hall-who offered not only
much-needed emotional support but insightful substantive commentary as well.
_PREFACE
A second, larger group provided helpful suggestions for selected chapters or
groups of chapters: Todd Anderson, Sandy Braver, Catherine Chambers, Judi Cial-
dini, Nancy Eisenberg, Larry Ettkin, Joanne Gersten, Jeff Goldstein, Betsy Hans, Va-
lerie Hans, Joe Hepworth, Holly Hunt, Ann Inskeep, Barry Leshowitz, Darwyn
Linder, Debbie Littler, John Mowen, Igor Pavlov, Janis Posner, Trish Puryear, Mari-
lyn Rall, John Reich, Peter Reingen, Diane Ruble, Phyllis Sensenig, Roman Sherman,
and Henry Wellman.
Certain people were instrumental at the beginning stages. John Staley was the
first publishing professional to recognize the project's potential. Jim Sherman, Al
annaabi.ee 
