Cialdini raamat
Native officials of the Ethiopian Red Cross had decided to send the money to help
the victims of that year's earthquakes in Mexico City.
It is both a personal bane and a professional blessing that whenever I am
confused by some aspect of human behavior, I feel driven to investigate further.
In this instance, I was able to track down a fuller account of the story. Fortu-
nately, a journalist who had been as bewildered as I by the Ethiopians' actions
had asked for an explanation. The answer he received offered eloquent valida-
tion of the reciprocity rule: Despite the enormous needs prevailing in Ethiopia,
the money was being sent to Mexico because, in 1935, Mexico had sent aid to
Ethiopia when it was invaded by Italy ("Ethiopian Red Cross," 1985). So informed,
I remained awed, but I was no longer puzzled. The need to reciprocate had tran-
annaabi.ee 
