Henry Ford
effective motivation- morality; workers had to be shown how to behave and what to do with
their new-found wealth. In sum, Ford sought of dominate his workers, just as he dominated
his managers and family. Domination, or, if neccessary, a battle of attraction until he achieved
domination, was just about the only organizational tactic that Ford used.
Slaid 2. Peace ship versus Warship
Ford insisted that he would give up his entire fortune, estimateted at over $30 million, if it
would bring peace to the world. He even offered prizes and investments for peaceful
endeavours of various kinds. By 1917, even though Ford remained commited to peace, the
German announcement of unrestricted submarine warfare against all shipping suspected of
carrying material to the allied side led Ford to do an about turn. Instead of executing his
original threat to burn down Highland Park rather than use it for war, he asserted that the
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