Cialdini raamat
immediate self-interest. Quite simply, a half-century later, against all counter-
vailing forces, obligation triumphed.
If a half-century-Iong obligation appears to be a one of a kind sort of thing,
explained by some unique feature of Ethiopian culture, consider the solution to
RECIPROCATION _
another initially baffling case. On May 27, 2007, a Washington, DC-based gov-
ernrnent official named Christiaan Kroner spoke to a news reporter with uncon-
cealed pride in the governmental action that had followed the Hurricane Katrina
disaster, detailing how "pumps, ships, helicopters, engineers, and humanitarian
relief" had been sent both rapidly and adeptly to the flooded city of New Or-
leans and to many other sites of the calamity (Hunter, 2007). Say what? In the
face of widespread recognition of the Federal government's scandalously delayed
annaabi.ee 
