After that she has released albums: `'B`Day'' (2006) `'I Am... Sasha Fierce'' (2008) `'4'' (2011) Knowles' work has received numerous awards and accolades, including 17 Grammy Awards, 12 MTV Video Music Awards, and a star on the Hollywood Walk of Fame . As a solo artist, she has sold over 13 million albums in the United States and 118 million records worldwide. Her work Apart from music, Knowles has also ventured into acting, designing clothes and endorsing various perfumes. Her performance in Dreamgirls earned her two Golden Globe nominations. Knowles introduced her family's fashion line House of Deréon in 2005, and has endorsed such brands as L'Oréal, Pepsi, Tommy Hilfiger, Nintendo and Vizio. Personal life In April 2008, Knowles married rapper Jay-Z. She gave birth to their first child, Blue Ivy Carter, in January 2012. She has done a serial "Beyoncé: Year of 4,,, it documents the year-long personal and artistic journey
In his book, All Marketers are Liars, Seth Godin contends that consumers prefer fantasy to the truth, and that consequently marketers should "live the lie, fully and completely." Stopping short of endorsing marketing methods which might kill people, Godin says that marketers should "give people what they want." The book is telling a story about why marketers must forsake any attempt to communicate nothing but the facts, and must focus on what people believe and then work to tell them stories that add their worldview. HIGHLIGHTS Before marketing, before shopping carts and long before informercials, people started telling themselves stories. Stories make it easier to understand the world
constituted by the tacit rules governing its correct conversational use. Start with expressions like "Hello," "Damn" (or "Good gracious"), "Oh, dear," "Excuse me," "Amen," "Thanks," "Stop it!," "You're on" (when a bet has been offered), and "Bless you." These do not seem to mean what they do in virtue of standing for anything or in virtue of expressing propositions. They are just conventional devices, respectively, of greeting, evincing consterna- tion, deploring, apologizing, endorsing, thanking, protesting, committing oneself to a bet, and blessing. They are noises we make that have socially defined functional roles; there are appropriate occasions for using them, inap- propriate occasions for using them, and appropriate responses. When we talk of their meanings, we mean the functions they characteristically perform in the context of our current social practices. On the Wittgensteinian view, this is the locus and natural home of all meaning, though most expressions have
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