Cialdini raamat
In one study, done in the early 1970S when
young people tended to dress in either "hippie" or "straight" fashion, experimenters
donned hippie or straight attire and asked college students on campus for a dime
to make a phone call. When the experimenter was dressed in the same way as the
student, the request was granted in more than two-thirds of the instances; when
the student and requester were dissimilarly dressed, the dime was provided less
than half the time (Emswiller, Deaux, 8{ Willits, 1971). Another experiment showed
how automatic our positive response to similar others can be. Marchers in an anti-
war demonstration were found to be more likely to sign the petition of a similarly
dressed requester and to do so without bothering to read it first (Suedfeld, Bochner,
8{ Matas, 1971). Click, whirr.
Another way requesters can manipulate similarity to increase liking and com-
annaabi.ee 
