Cialdini raamat
an explanation. For example, after a British Internet news service described yet an-
other "bystander apathy" case (a woman collapsed by the side of a London street
and drivers failed to stop), almost all of the email responses blamed the coarseness
of modern life, especially urban life, in which onlookers blithely determine them-
selves too busy to get involved (Roadside Victim Emails, 2004). The possibility ap-
pears not to have occurred to the emailers that perhaps no one helped because of
the natural environmental features of cities rather than the sinister psychological
features of city dwellers. To explain a lack of victim assistance, it means something
very different to say that bystanders failed to help because they were busy versus be-
cause the street on which the incident occurred was busy. However, an under-
standing of the difference gives us a great advantage should we ever find ourselves
in need of such aid.