Cialdini raamat
can use them to turn citizens into "public servants," prospects into "customers,"
prisoners into "collaborators." Once you've got a person's self-image where you
want it, that person should comply naturallY with a whole range of requests that are
consistent with this new self-view.
Not all commitments affect self-image, however. There are certain conditions
that should be present for a commitment to be effective in this way: they should be
active, public, effortful, and freely chosen. The major intent of the Chinese was not
simply to extract information from their prisoners. It was to indoctrinate them, to
change their attitudes and perceptions of themselves, of their political system, of
their country's role in the war, and of communism. Dr. Henry Segal, chief of the
neuropsychiatric evaluation team that examined returning POWs at the end of the
Korean War, reported that war-related beliefs had been substantially shifted. Sig-
annaabi.ee 
