Cialdini raamat
human brain of even an Einstein. (Macrae, 1972)
Just one decade later, Time magazine signaled that Macrae's future age had ar-
rived by naming a machine, the personal computer, as its Man of the Year. Time's
editors defended their choice by citing the consumer "stampede" to purchase small
computers and by arguing that "America [and], in a larger perspective, the entire
world will never be the same." Macrae's vision is presently being realized. Millions
of ordinary "duffers" are sitting in front of computers with the potential to present
and analyze enough data to bury an Einstein.
Modern day visionaries-like Bill Gates, chairman of Microsoft-agree with
Macrae, asserting that we are creating an array of devices capable of delivering a
universe of information "to anyone, anywhere, anytime" (Davidson, 1999). But no-
tice something telling: Our modern era, often termed The Information Age, has
never been called The Knowledge Age
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